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Mountain Dew (currently stylized as Mtn Dew in the United States) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth〔http://www.knoxnews.com/knoxville/life/drinking-in-history〕 in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip corporation further refined the formula, launching that version of Mountain Dew in 1961. On August 27, 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, at which point distribution expanded more widely across the United States and Canada. Between the 1940s and 1980s, there was just one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets (see Caffeine-Free Mountain Dew below). Diet Mountain Dew was introduced in 1988,〔 followed by Mountain Dew Red, which was introduced and subsequently discontinued in 1988.〔 In 2001, a cherry flavor called Code Red debuted. This product line extension trend has continued, with expansion into specialty, limited time production, region-specific, and retailer-specific (Taco Bell, 7-Eleven) variations of Mountain Dew. Production was first extended to the UK in 1996, but was phased out in 1998. A similarly named but very different-tasting product has been sold in the UK under the name "Mountain Dew Energy" since 2010 and in Ireland since Spring 2011. The product was renamed in 2014 to simply just 'Mountain Dew'. As of 2009, Mountain Dew represented a 6.7 percent share of the overall carbonated soft drinks market in the U.S. Its competition includes The Coca-Cola Company's Mello Yello, and Dr Pepper Snapple Group's Sun Drop; Mountain Dew accounts for 80 percent of citrus soft drinks sold within the US. ==Origin== Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer. Soft drinks were regional in the 1930s, and the Hartmans had difficulty in Knoxville obtaining their preferred soda to mix with liquor, preferably whiskey, so the two men developed their own. Charles Gordon, who had partnered with William Swartz to bottle and promote Dr. Enuf, was introduced to Mountain Dew when he met the Hartman brothers on a train and they offered him a sample. Gordon and the Hartman brothers subsequently made a deal to bottle Mountain Dew by the Tri-Cities Beverage Corporation in Johnson City, Tennessee.〔 The Hartman brothers also asked Coca-Cola for input on their soda; the Coca-Cola Company refused their offer. The Tip Corporation of Marion, Virginia bought the rights to Mountain Dew, revising the flavor and launching it in 1961.〔 In 1964, Pepsico purchased the Tip Corporation and thus acquired the rights to Mountain Dew. In 1999, the Virginia legislature recognized Bill Jones and the Town of Marion for their role in the history of Mountain Dew.〔(【引用サイトリンク】publisher=House of Delegates of the State of Virginia )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mountain Dew」の詳細全文を読む スポンサード リンク
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